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Posted by John Kleeman

Questionmark cutomers and staff pose for a picture at the dessert reception

I’m just back from the 2012 Questionmark user conference in New Orleans “the Big Easy”. This is our second user conference in New Orleans – we were there in 2005, and it was great to re-visit a lovely city. Here is some of what I learned from Questionmark customers and speakers.
Most striking session: Fantastic to hear from a major US government agency about how they deployed Questionmark to do electronic testing after a long history of 92 years of paper testing. The agency have a major programme – with 800,000 items and 300,000 test takers. I hope to cover what they are doing in a future blog post.
Most memorable saying: Bill Coscarelli (co-author of Criterion-Referenced Test Development) noting that in his huge experience, the two things in testing that really make a difference are “test above knowledge” and “Use the Angoff method to set a cut/pass score for your tests”.
Meeting a hero: You’ll have seen me writing on this blog about the Bruce C. Aaron’s A-model and it was great to meet Bruce in person for the first time and hear him talk so intelligently about the A-model as a way of measuring effectiveness of training – starting from a business problem.
Most fun time: Got to mention the amazing food in New Orleans – especially the catfish and the oysters. But the highlight was being part of a parade down Bourbon Street with a marching band, all the Questionmark conference attendees and a full New Orleans ensemble.
Best conversation: Discussion with a user who’d come to the conference uncertain that Questionmark was the right system for them, but realized on talking to other customers and the Questionmark team that they were only using 10% of what Questionmark could offer them, and left the conference enthused about all they would do going forward.
Session I learned most from: a security panel chaired by Questionmark CEO Eric Shepherd with executives from Pearson Vue, ProctorU, Innovative Exams and Shenandoah University. There was a great discussion about the advantages of test center delivery vs remote proctoring. Test center delivery is highly secure, but testing at home with a remote proctor observing by video link is very convenient, and it was great to hear real experts debating pros and cons.
Most actionable advice: Keynote speaker Jane Bozarth: “what you measure is what you get”, a reminder that what we do with measurement will define behavior in our organization.
It was great to spend time with and learn from customers, partners and our own team. Look forward to seeing many of you again in the 2013 Questionmark user conference in Baltimore Inner Harbor in March 3-6 2013.