- The online betting and gaming market predicted to be worth more than $100 billion by 2025
- Betting and gaming operators currently failing to meet evolving market demands
- Regular assessments could help employers to upskill workforces to deliver exceptional customer experiences
August 1, 2022 — A new report from online assessment provider, Questionmark, reveals that betting and gaming operators are unable to capitalize on new digital opportunities from failing to recognize evolving customer expectations.
The report notes the existence of four significant challenges: scarcity of talent, changing regulations, digitalization and evolving user experience expectations —which need to be addressed in order to meet rapidly changing customer expectations and regulatory demands.
Findings indicate that building robust online assessments into the betting and gaming industry’s internal operations will be critical to addressing these challenges.
Neil McGough, General Manager at Questionmark, said: “Gaming operators have a huge opportunity over the next few years to raise the bar in terms of customer experience, digital services and creating new products that meet the needs of their audiences. This new report shows that to seize those opportunities in a regulatory compliant manner, several key training and talent acquisition challenges must be addressed. Regular assessments are key to this not only as a means of identifying skills gaps but also in highlighting the best ways of delivering training to fix those skills gaps and to remain fit-for-purpose.”
The new report, Boosting Retention, Recruitment and Employee Engagement in the Betting and Gaming Industry is available to download now.
Notes to Editors
Questionmark unlocks performance through reliable and secure online assessments.
Questionmark provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world, delivered with care and unequaled expertise. Its full-service online assessment tool and professional services help customers to improve their performance and meet their compliance requirements. Questionmark enables organizations to unlock their potential by delivering assessments which are valid, reliable, fair and defensible.
Questionmark offers secure powerful integration with other LMS, LRS and proctoring services making it easy to bring everything together in one place. Questionmark’s cloud-based assessment management platform offers rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S., Australian and European-based data centers.